Smart watch platform VW-W1
A 1.43-inch round AMOLED watch platform with a full touch UI. Built for brands that need a recognisable product with fitness, notification and health-tracking features working on day one — then your name, your finish and your app on top of it.
- Standard board ships with heart rate, SpO₂, accelerometer and gyroscope
- ECG and body-composition (BIA) sensing available as board-level options
- Re-house, re-finish and re-brand without touching the firmware stack
- Companion app, watch faces and retail packaging can all carry your brand
MOQ 500 pcs per model · sample in 7–15 days · production 25–35 days after sample approval.
| Display | 1.43" round AMOLED 466 × 466 · 326 ppi |
|---|---|
| Sensing | PPG heart rate · SpO₂ Accelerometer · gyroscope |
| Battery | 300 mAh up to 10 days typical use |
| Protection | IP68 · 5 ATM |
| Connectivity | Bluetooth 5.3 BLE magnetic pogo charging |
| Case | 46 × 46 × 11.4 mm 38 g without strap |
| OEM | ✓ Full — L1 to L5 |
What the VW-W1 is, in full.
Everything below is the standard configuration. Sensor count, battery, casing material and strap interface can all be changed — see the customisation levels further down.
Display & touch
- Panel type
- Round AMOLED, 1.43 in
- Resolution
- 466 × 466
- Pixel density
- 326 ppi
- Peak brightness
- 1,000 nits
- Cover glass
- 2.5D tempered glass (sapphire-coated option)
- Touch
- Capacitive multi-touch
- Always-on
- Supported, per watch face
- Watch faces
- Library preloaded · custom faces available
Sensing
- Heart rate
- Multi-channel optical PPG
- Blood oxygen
- SpO₂, spot and background
- Motion
- 3-axis accelerometer, 3-axis gyroscope
- ECG
- Optional, single-lead electrode
- Body composition
- Optional bioimpedance (BIA)
- Skin temperature
- Optional
- Derived metrics
- Sleep stages, stress, HRV, activity
Power
- Battery
- 300 mAh Li-polymer
- Typical use
- Up to 10 days
- With always-on display
- Up to 4 days
- Heavy use
- 2–3 days (calling or GNSS active)
- Charging
- Magnetic pogo-pin dock
- Charge time
- ~90 min to full
- Standby
- Up to 30 days
Connectivity
- Wireless
- Bluetooth 5.3 BLE
- Calling
- Optional — speaker + dual microphone
- Positioning
- Optional GNSS (GPS, GLONASS, Galileo, BeiDou)
- NFC
- Not in the standard configuration
- Companion app
- iOS 12+ · Android 8+
Physical
- Case size
- 46 × 46 × 11.4 mm
- Weight
- 38 g (case, without strap)
- Case material
- Zinc alloy (316L stainless steel option)
- Finish
- Matte, brushed, PVD or electroplated
- Strap interface
- 22 mm quick-release
- Strap materials
- Silicone, TPU, nylon, leather, stainless steel
- Controls
- 1 rotating crown + 1 side key (configurable)
Environmental & durability
- Water resistance
- IP68 · 5 ATM
- Operating temp.
- 0 to 45 °C
- Storage temp.
- −20 to 60 °C
- Drop test
- 1.2 m onto concrete, six faces
- Materials
- RoHS and REACH compliant
Firmware & software
- Platform
- Low-power RTOS (Android-based option)
- Memory
- 256 MB flash, 64 MB RAM
- Customisation
- Boot splash, menu order, feature gating
- Updates
- OTA channel you control
- Languages
- Built to your target market list
- Data access
- App-side export and API on request
Order information
- MOQ
- 500 pcs per model
- Trial order
- From 50 pcs at sample pricing
- Sample lead time
- 7–15 days
- Production lead time
- 25–35 days after sample approval
- Unit price
- Quoted per project, by volume and configuration
- Tooling
- Quoted per project, waived or credited above agreed volumes
Figures shown are the standard configuration used for quotation. Confirmed values are stated in your written quotation and frozen at golden-sample approval.
Five levels of change, and what each one costs you in time.
The further down this list you go, the more of the product becomes yours — and the longer it takes to get to mass production. Most first programmes start at L1 or L2.
| Level | What changes | Tooling | Added lead time |
|---|---|---|---|
| L1 · Branding only | Logo on the case back, your watch-face set, your app name and icon, your retail box. Runs on existing tooling. | None | +0 days |
| L2 · Housing & finish | New case colour, surface treatment, bezel or strap material and buckle on the existing shell. | Modified tooling | +7–15 days |
| L3 · Sensor configuration | Add or remove sensing modules on the standard board: ECG electrode, BIA, extra optical channels, skin temperature. Includes firmware and algorithm integration. | None (board-level) | +10–20 days |
| L4 · New industrial design | A new shell built from your ID drawings or a joint design pass with our engineering team, plus a full validation cycle. | New injection or CNC tooling | +30–45 days |
| L5 · Full ODM programme | We take the product from specification through certification to mass production — firmware, companion app, packaging and compliance documentation included. | New tooling | Programme schedule |
Added lead time is measured on top of the standard 25–35 day production window and starts from approval of the change, not from enquiry.
Four typical builds off the same platform.
These are the configurations most buyers ask for. They are starting points for a quotation, not a fixed catalogue — a build can combine options across rows.
| Reference | Configuration | Suited to |
|---|---|---|
VW-W1-A |
1.43" AMOLED · PPG heart rate · SpO₂ · accelerometer · gyroscope · 300 mAh · BT 5.3 | Private label and retail brands entering the category |
VW-W1-B |
VW-W1-A plus Bluetooth calling (speaker + dual microphone) | Consumer brands that need on-wrist calling |
VW-W1-C |
VW-W1-A plus single-lead ECG and skin temperature | Health-oriented brands, rhythm screening features |
VW-W1-D |
VW-W1-A plus bioimpedance (BIA) and a 316L stainless steel case | Premium wellness programmes and gifting sets |
In the box
- Watch unit with fitted strap
- Magnetic charging cable
- Quick-start guide and warranty card in your language
- Neutral outer carton, 40 pcs per carton
Packaging options
- Neutral white box — lowest cost, ready for your own label
- Full-colour retail gift box with inner tray
- Blister or clamshell for peg retail
- Gift set with a second strap or travel case
Carton quantity, carton dimensions and gross weight are confirmed with the quotation, once the packaging option is fixed.
Certification is a process, not a sticker.
We handle the testing and documentation pathway for the markets you ship to. Which certificates you actually need depends on the destination and on what your product claims.
European Union
Radio Equipment Directive for the Bluetooth radio, with technical file and declaration of conformity.
United States
Equipment authorisation for the radio transmitter, plus the test report the retailer will ask for.
Restricted substances
Applies alongside CE in the EU and is routinely required by retailers elsewhere.
Chemical compliance
Covers substances of very high concern in materials that touch the skin, including straps and coatings.
Also handled for this platform
- UN38.3 test report and MSDS for the lithium-polymer cell
- UKCA where you ship to Great Britain
- WEEE and packaging registration guidance per market
- Third-party inspection on request (SGS, Bureau Veritas)
What buyers ask about this watch specifically.
What is the minimum order for the VW-W1?
Can I use my own watch faces and app branding?
Can ECG or body composition be added?
Does it support Bluetooth calling?
VW-W1-B build, yes — speaker and dual microphone are fitted, and the call UI is
part of the firmware. Note that calling reduces battery life to roughly 2–3 days of heavy use.
Can you match a strap or buckle we already use?
What certifications come with this platform?
Tell us how you want the VW-W1 built.
Give us the configuration you are aiming at, your target volume and your market. We reply with feasibility, unit price, tooling cost and lead time within one business day.
- Sales
- [email protected]
- WhatsApp / WeChat
- +86 000 0000 0000
- Address
- Bao'an District, Shenzhen, Guangdong, China
- Business hours
- Mon–Sat, 09:00–18:00 (GMT+8)